You're Working Hard.
So Why Aren't Your
Results Reflecting It?
You try to eat well.
You want to lift heavier, feel leaner and more confident in how your body is changing.
But despite your efforts, you’re not seeing the progress you know you’re working for.
Maybe you’re unsure what’s missing.
Maybe you’re overwhelmed by conflicting advice.
Maybe you’ve found yourself starting over more times than you’d like to admit and find yourself asking:
Why can’t I see the results I work so hard for??
What am I missing?
Why does everyone else seem to figure this out faster?
Why do I keep falling back into old habits?
The problem isn’t that you’re lazy.
The problem isn’t that you lack discipline.
And it’s definitely not that you’re incapable.
You don’t need more information.
You need a clear plan, the right coaching and personal support to help you take action on the things that make the biggest difference.
Only 25 positions available.
September–October intake only.
What's Included
Foundation Program
1.5hr Lifting Workshop
4-Week Strength Training Programs
4-Week Nutrition Plan
Mindset & Clarity Coaching
Habit Building & Accountability
Real transformations.
Real women. Real results.
Why can’t I see the results I work so hard for??
What am I missing?
Why does everyone else seem to figure this out faster?
Why do I keep falling back into old habits?
It's Your Foundation.
This Isn't Another Challenge
Most programs are built around a short-term outcome:
Follow the plan.
Lose the weight.
Take the photo.
Then you have to figure out how to maintain it on your own.
At WEP, we know lasting change is built intentionally with foundational practices that form the basis of long-term change.
The Foundation Program isn’t designed to be the finish line – it’s designed to show you what’s possible when you have professional support that gets real results.
There are 2 ways to use this program:
1: As a 4-week standalone program giving you the confidence and knowledge to continue on your own.
2: As the first stage of a long-term coaching program where we continue to refine your training, nutrition and mindset to achieve more permanent change.
Four weeks shows you what is possible. Six months shows you how far you can take it.
The Foundation gives you the fundamentals — lifestyle structure, training confidence, lifting technique, nutrition habits and the internal drive to create a result you can actually feel.
“This program is as much about you finding the right coach as it is about us finding the right client.”
WEP coaches women to build a physique they love and a lifestyle that supports it. That only works when both sides are ready to show up, communicate, do the work and be coached. Finish after four weeks? You'll still leave stronger, clearer and with real evidence of what you're capable of.
Years of trying to work it out yourself won’t get you there – the right coaching service will.
The Foundation Program is the first phase of The Women’s Empowerment Project coaching methodology.
If you decide you’re ready to go further, the next step is our signature 6-Month Coaching Journey, where we continue developing the strength, mindset and habits that create meaningful, lasting change.
This is about so much more than building a body you love living in.
For women who want real change, this is the beginning of something much bigger.
Meet Your Coaches
Pamela de Groot
STRENGTH & NUTRITION COACH
"I want to see women everywhere looking and feeling unapologetically strong. Not in a domineering way, but in a way that's far from being a pushover. Strong, athletic, feminine and confident because of the standards they live by, not because of a temporary result."
After achieving a Number 2 ranking in Australia and Number 7 globally as a competitive powerlifter, I
transitioned into bodybuilding and have spent the last decade coaching women to become stronger,
healthier and more confident versions of themselves.
A certified Sports Nutritionist and former school teacher, I bring clear communication and an
educator's eye to helping women build a better relationship with their body through lifting, and eating
to build muscle and reduce body fat.
Your body is the most valuable thing you own, and it
deserves a relationship worth investing in.
Over the years, I've seen physical strength become the catalyst for so much more than physical
results. Greater confidence. Stronger boundaries. More self-respect. A deeper belief in what's
possible.
That's the foundation The Women's Empowerment Project was built on: helping women create
results they can maintain and become the type of woman they're proud to be.
Gemma McKenzie
MINDSET & CLARITY COACH
"So often, women know what they need to do, but struggle to consistently follow through. My role within WEP is to help women bridge the gap between knowing and doing by building the self-awareness, confidence and accountability needed to create lasting change."
Together, we'll uncover what's holding you back, strengthen your self-belief, and help you reconnect
with what you truly want. Through mindset coaching, reflection and intentional action, you'll develop
the confidence and personal ownership needed to keep showing up for yourself, even when
motivation fades.
Because lasting transformation isn't just about changing your body. It's about becoming the woman
who backs herself, follows through on her commitments, and creates the habits, mindset and
standards that support the life she truly wants.
Working alongside Pamela's strength and nutrition coaching, I help women build the mindset, clarity
and self-belief that allow physical results to become lasting change.
Together, we help women create transformation from the inside out.
gemmamckenziecoaching.com.au
Why We Coach Together
Our powerful coaching service is for women who don't want to settle for average, which is why you have 2 coaches who complement each other: one builds your strength, the other builds your staying power.
With Pamela you'll refine your lifting technique, train with confidence, improve your nutrition and focus on the habits
that create physical results.
With Gemma, you'll develop the self-awareness, confidence and accountability needed to stay
committed, navigate challenges and keep moving forward when motivation fades.
The Foundation Program
What's Included
- Held at EMF Robina (you don't need to be a menber)
- 1.5-hour coaching session
learn how to train with quality technique and intention
- Learn how to lift without hurting yourself.
- Real-time feedback and technique correction so that your next 4 weeks of training are effective.
- Build the autonomy to trust yourself on the gym floor
In Person Lifting Workshop - 2:1 Coaching
Nutrition Foundations
- 4-week personalised nutrition plan
- Remove guess work
- Include foods without guilt
Women continuing into the WEP 6-month journey, then build on this to learn macro nutrition and flexible dieting skills you can apply for life
4 Weeks of Coaching Support
🏋️Week 1
Nutrition plan, understanding your training app, lifting workshop & habit stacking
Week 2
Meet Gemma, your second coach
Week 3
The difference between weight loss and fat loss
Week 4
What's next? Life after the Foundation Program
Training Programs & App Support
- 4-week training program (3, 4 or 5 days/week)
- Walk into the gym with structure, confidence & clarity
- Lifting videos or every exercise
Accountability &
Check-Ins
- Daily habit tracker
- Fortnightly self-reflection questionnaire
- Personalised coaching feedback
Exclusive Mindset & Clarity Coaching with Gemma McKenzie
Training and nutrition change your body. This session is where you find the why that keeps you committed to it.
- Education designed to help you reconnect with what you actually want.
- Get honest about what's been getting in your way.
- Not therapy. Not fluff. Just clarity.
THE CLIENT JOURNEY
Week 1 · Discover
“I finally have a plan.”
Week 2 · Prove
“I can actually do this.”
Week 3 · Expand
“This is bigger than exercise.”
Week 4 · Believe
“I don't want to go back.”
Real Women. Real Results.
Real transformations.
EARNED STANDARDS
At WEP, we don’t hand out high standards — we help women show up imperfectly for
themselves to earn them.
Not through more willpower.
Not through another restrictive plan you white-knuckle for a month. Through structure, coaching,
and consistency, applied to the things that actually move the needle — until the results aren’t
something you chase anymore. They’re something you’ve built.
✅Coaching
✅Support
✅Accountability
✅Education
✅Community
✅Honest feedback
What you can expect from us
✅Coachability
✅Communication
✅Consistency
✅Effort
✅Participation
What we ask of you
What happens after you sign up:
1. Secure your spot via the payment link below
2.Complete your coaching agreement, onboarding form and nutrition information for your coach to start creating your personalised plan.
3. Booked into your semi-private lifting workshop
4. Start your 4-week Foundation Program
Only 25 training positions available, running across September and October only.
Workshops are semi-private training environment (2 clients per coach) — once positions are
filled, the next opportunity won’t come around until the next intake.
Casual EMF Robina membership required for non-members — covers your workshop session,
no ongoing commitment.
Real Women.
Real transformations.
Years of coaching, not filtered marketing
1. Are there any refunds if I change my mind?
No. This program is for women who see the value in doing the work to make meaningful change.
2. Do I need to already be a member at EMF Robina?
No. If you're not a member, a casual membership covers your workshop session — no ongoing commitment required.
3. What if I've never lifted with a coach before?
This program is built for women who are already training and want real technical coaching to take their lifting to the next level. What you cover in your lifting workshop will be included in your 4-week training program.
4. Who will I be paired with for the lifting workshop?
Your onboarding questionnaire will ask about your training history and current habits to gauge your ability level. More experienced lifters will be paired with similar abilities, while women newer to training will be paired accordingly.
5. When will lifting workshops be held?
WEP aims to have everyone booked into their lifting workshop in the first week of the program. You'll indicate preferred training times and days in your onboarding questionnaire so these can be matched with available sessions.
6. Can I expect a total body transformation if I stick to everything over the four weeks?
The honest answer is no, and WEP does not promise a total body transformation in four weeks. The Foundation is designed to build the habits, knowledge, clarity, confidence and support that make lasting change possible. You may see physical changes, but the bigger goal is to create results you can maintain and continue improving long after the four weeks are over.
7. What if four weeks isn't enough for me?
For a lot of women, it isn't — and that's exactly what the Foundation Program is designed to reveal. If you want to continue, your $250 rolls straight into the 6-Month Coaching Journey as a coaching credit!
FAQs
You already have the discipline. You already have the routine.
What you don’t have — yet — is two coaches in your corner, a community of women who know what it takes, real accountability, education, and the
structure and support to take your physique and your life to the next level.
Four weeks.
25 positions.
September and October only.